Generation Z shopping Source GWI report Gen Z What does Generation Z buy According to Accenture data at the moment only of Generation Z is professionally active and operates on its own budget but the purchasing power of this group is high. They spend the most over The PLN on items from three product categories fashion electronics and beauty . In turn spending on luxury or lifestyle products is at a similar level as in the case of millennials an older group and most of them professionally active.
Monthlyexpensesgenerationz Source Brazil Mobile Number List Accenture Report How Generation Z buys High quality and social responsibility According to Facebooks Meet the Future report Generation Z accounts for percent. world population. This is a very large group of consumers. Getting to know their needs values and way of operating is in the interest of business. What do Generation Z consumers care about What is important to them People born after are critical of what is offered to them.
They expect not only highquality products but also personalized services and consistency with their value system. In the process of making purchasing decisions they take into account many factors not only the obvious ones such as taste and appearance but also the origin and method of production whether it is sustainable and ethical . on transparent communication and credibility seems to be crucial in contact with Gen Z.